Oh! It is late o'clock - Introducing the Master of Lateness Timepiece - Be Late

The collaboration between the Trio of Time and Brutto Studio gave birth to the "Be Late" Timepiece emphasizing the importance of being late, reminding us that life's pace isn't always a sprint.

Understanding the Value of Being Late: 

In a world that often glorifies punctuality and values every minute of our day, it may seem counterintuitive to emphasize the importance of being late. However, there are moments when tardiness can carry its own significance and lessons, reminding us that life's pace isn't always a sprint, but sometimes a leisurely stroll.

About Brutto Studio

is a unique new way of conceiving a drawing studio. Brutto does not work in the conventional way in which a drawing studio would work but rather as if it were an art installation, only in short moments with maximum attention.

Brutto means Ugly in Italian and it is how we identify ourselves, we are not interested in making beautiful things, we are interested in creating unique objects and offering a perfect and unique service to our customers.

About MARCO OGGIAN

Born in 1990 in Venice and raised on Lake Maggiore, Marco currently resides between Spain and Italy. Through the use of simple forms and vibrant colors, his work often highlights controversial social issues.

Since 2020, he has been steering his design studio, "Brutto," focusing on branding, design, and leading advertising campaigns across Europe. Over time, he has seized the opportunity to broaden his artistic horizons through collaborations with renowned international companies such as Nike, Zara, Apple, Vogue, Samsung, Qeeboo, and Campari.

Specification

• Japanese Miyota 2035 Quartz movement

• Mineral Glass

• 316L Stainless Steel, Diameter 39mm Case, Height 8.7mm, Back & Screws

• Genuine Leather (18mm Lug Width) Stainless Steel Buckle with smart docking system
  

• 5ATM